Built for independent fishing guides.

Most fishing guides run their entire business from a phone, a Facebook page, and a spreadsheet. We built Hooked because they deserve better tools. Online booking, automated client communication, trip logging, social posts, and follow-up marketing — all in one app. So you spend more time on the water and less time on admin.

Most guide software is one of two things: a clunky calendar app that doesn't understand fishing, or a bloated outfitter platform built for ten-boat operations. Neither is right for the working pro — the lake, river, and coastal guides who run a one-person business.

Hooked is a focused tool for one job: helping a single guide run their business better. Online booking. A client CRM that knows what they like to throw. Trip logging that actually works on the boat with no signal. Pre- and post-trip emails that go out automatically with the right meeting point, weather, and gear recommendations.

That's what we're building.